Setting the team's direction is often the easy part. Getting employees to buy into the concept of working collaboratively can be more difficult. Some people simply like to work independently. Others may not be convinced of the true benefits of working as a group. Therefore, when you present the idea of working on a team, you'll want to emphasize the positive aspects of the experience.

Explain that each individual was specifically chosen for the contributions he or she can make in helping the team achieve its goals. This instills pride and a sense of purpose among those tapped to join the group. You should also talk to employees about how they should prioritize the team's work in the context of their current responsibilities. And stress the importance of being open-minded and flexible, especially when forming a cross-functional team.

Some people like to work by themselves, and the thought of working with other people on a regular basis makes them uncomfortable. Others may enjoy the socialization that teamwork offers, but they're unconvinced of the true benefits of working as a group. Maybe they've experienced some difficulties in past team-based situations.

When you present the idea of working on a team, you need to make sure you spell out all the good points about teamwork, so that you can sway staff members toward optimism and excitement:

• Each team member was specifically chosen – that's a good thing. Explain the goal of the team and how members can contribute to that goal. Tell them as much as you can about the type of assignment and their teammates and how they can make the most of this experience.
• This task is important. Let employees know the importance of the new project and how they should prioritize it within their current project schedule. Also let them know what to do if they need additional help to handle all their responsibilities.
• Remind them not to make snap judgments. Especially on cross-functional teams, team members' beliefs, attitudes and communication styles may collide. Let everyone know the differing points of view and advise participants to keep an open mind.