In addition to the job title, what should small business owners include in a job description? The following elements are critical:

• Direct report. Along with the person’s supervisor, list other colleagues he or she is likely to work with on key projects, such as coworkers in the information technology (IT) or purchasing departments, and any positions that will report to him or her.
• Key responsibilities. Detail the day-to-day tasks and big-picture initiatives with which the individual will be involved.
• Qualifications. Describe the experience and education, as well as any certifications, needed. Also list the skills required, including the necessary IT expertise and communication abilities.
• Expectations. State both the immediate and long-term objectives for the position and define what constitutes exceptional performance. Be as specific as possible to provide a clear overview of your standards.
• Compensation. If possible, list the salary range for the opening. Also highlight the benefits that will be offered, particularly those such as an outstanding retirement plan or innovative work/life balance program that will distinguish your small business.

As you create job descriptions, remember that they are generally considered legal documents. Avoid references to such characteristics as ethnicity, age, religion and sex. If you have any questions, consult your legal counsel.